Midnite Becomes NFL Partner in the UK & Ireland

Sportsbook and casino disruptor Midnite has signed a three-year deal with the National Football League (NFL), becoming its official sports betting partner in the UK and Ireland. Thanks to this agreement, Midnite will be able to work on a variety of exclusive NFL-themed experiences. Midnite Will Cater to the Needs of NFL Fans in Britain and Ireland As the NFL’s official sports betting partner in the UK and Ireland, Midnite will be able to develop a variety of fan experiences, such as new NFL-themed free-to-play games and social media content. In addition to that, Midnite will work on a variety of NFL activations, such as broadcasts and live events. The three-year deal runs through the end of the 2028-29 NFL season and will also cover the upcoming NFL games in London, as well as the Super Bowl. This places Midnite in a perfect spot to capitalize on the popularity of these events. For reference, estimates put the number of NFL fans in the UK at 17 million. By partnering with the league, Midnite will be able to satisfy the demand for such content, as more NFL games are set to take place in the UK. Midnite’s agreement with the NFL also includes a sponsorship across Sky Sports league broadcasts. Midnite idents are set to appear during late-night NFL coverage, as well as during the playoff and Super Bowl broadcasts. As an official NFL partner, Midnite has also agreed to make a variety of integrity and responsible gambling commitments, in line with the league’s ethos. “A Perfect Opportunity to Bring Midnite and the NFL Together” Jonathan Shaw, Midnite’s vice president of growth, commented on the partnership with the NFL, saying that it will allow his team to reach NFL lovers across the UK and Ireland. He noted that the league enjoys incredible following across the two countries and added that the new deal is a perfect opportunity to “bring Midnite and the NFL together across a huge range of touchpoints.” Becoming an official sports betting partner gives us the platform to build our presence around the NFL through broadcast, content, free-to-play and live fan experiences, while the exclusive sportsbook rights provide a strong foundation for how we activate the partnership over the coming seasons. Jonathan Shaw, VP of growth, Midnite Shaw concluded that his team can’t wait to provide fans with NFL experiences that will bring them closer to the sport. In other news, Midnite recently appointed the experienced Dale Tang as general manager for Canada. This came ahead of Midnite’s launch in the North American country.