ToonieBet Joins Ottawa REDBLACKS as Sponsor
ToonieBet, a leading Canadian sports betting operator, has unveiled a partnership with the Ottawa REDBLACKS, a professional Canadian football team based in Ottawa, Ontario. Under the agreement, ToonieBet will serve as the club’s sponsor and will have its brand thoroughly promoted across the club’s…
ToonieBet, a leading Canadian sports betting operator, has unveiled a partnership with the Ottawa REDBLACKS, a professional Canadian football team based in Ottawa, Ontario. Under the agreement, ToonieBet will serve as the club’s sponsor and will have its brand thoroughly promoted across the club’s stadium. The Operator Reaffirms Its Commitment to Supporting Canadian Sports According to the announcement, the deal will see ToonieBet’s logo pop up across all three REDBLACKS player jerseys, highlighting the deep relationship with the operator. In addition to that, the operator’s brand will be promoted across the club’s official stadium, TD Place, appearing on TV and LED signage throughout the stadium. ToonieBet’s branding will also feature across the REDBLACKS’ social media channels. To top it all off, ToonieBet has also been named as the official sponsor of the Sideline Club, the field-level seating in the stadium closest to the action. That’s still not all, however, as the operator and the REDBLACKS will work on a variety of activations, including three pregame street parties on Exhibition Way, providing fans of the club with a lot of gameday excitement. These parties will be hosted with the help of RNation and will feature a live DJ, games, and giveaways, further engaging fans of the REDBLACKS. According to the announcement, this agreement will further deepen the already strong ties between the Ottawa REDBLACKS and its fans. Officials Were Pleased with the Arrangement Officials commented on the tie-up, with Daniel Madmon, ToonieBet’s head for Canada, saying that the deal reflects his company’s commitment to Canadian sports and the desire to expand the operator’s presence in Canada. He said that the partnership with an iconic franchise like the REDBLACKS is fully in line with this philosophy, We look forward to wearing the team colours on the field, hosting unforgettable game day experiences, and offering Ottawa fans a fun, innovative platform to engage with the sport they love. Daniel Madmon, ToonieBet Canada head Matthew Bennett, the Ottawa REDBLACKS’ vice president of corporate partnerships, was similarly pleased with the agreement. He said that the club is pleased to welcome ToonieBet to the REDBLACKS family and said that he is looking forward to the planned gameday parties. RNation is known for bringing unmatched energy to TD Place, and this partnership is all about taking that fan experience to the next level. From the high-stakes atmosphere of the new ToonieBet Sideline Club to the vibrant pregame street parties, we are excited to collaborate on unique activations that celebrate our fans and the great tradition of Canadian football. Matthew Bennett, Ottawa REDBLACKS VP of corporate partnerships The Ottawa REDBLACKS’ next home game at TD Place is set to take place this Sunday and will feature exclusive Tooniebet-powered fan experiences.