Sports Betting

FIRST.bet will become Alea’s exclusive sportsbook technology partner, extending sportsbook services across its operator network. The agreement includes localisation, trading and player engagement tools. FIRST.bet was names Alea’s exclusive sportsbook technology partner to extend sportsbook services…

A new Optimove Insights report found that 84% of surveyed bettors made live bets at some point during National Football League (NFL) games last season. Optimove, the iGaming marketing technology company based in Tel Aviv, Israel, released its 2026/27 NFL Betting Intentions Report on Sept. 3, after…

The NFL has doubled down on its call for prediction markets to stop offering sports event contracts it says are vulnerable to manipulation, insider information, or other threats to the integrity of its games. In a letter sent Thursday (September 3) to federally regulated designated contract markets…

The UK’s Chancellor of the Exchequer is reported to be pondering delivering another significant blow to the country’s gambling sector ahead of the Autumn Budget. John Healey is considering increasing Machine Games Duty, according to The Times, as the new look government continues to threaten imposi…

The Canadian Lottery Coalition (CLC) is calling for even tighter controls on prediction markets after financial regulators said last week (Aug. 27) that sports event contracts should not be treated as securities. “We appreciate the further clarity, but I just feel like it’s too far to say that it’s…

LeBron James is set to become the first NBA athlete to sign an individual partnership with Polymarket, adding another prominent sports figure to the growing number of athletes working with prediction market services. The four-time NBA champion and four-time league MVP announced the partnership Satu…

Americans are expected to legally wager $29.5 billion on the 2026 NFL season through regulated commercial sportsbooks, according to the American Gaming Association (AGA), which warns that growth in the legal market is slowing as prediction markets expand their sports offerings. The estimate is broa…

The past week showed a mixed trend for the iGaming industry, with a significant difference between the downturns in large-cap companies and some gains registered by small-cap players. While the two big names in the sector, Flutter Entertainment and DraftKings showed weak performance, some smaller c…

US-based sports firm Underdog is set to shut down its fantasy sports operations in seven states as it looks to be shifting towards a prioritisation of its prediction market operations. Underdog, which entered into an agreement in late July to be acquired by UK-based FTSE 100 fintech IG Group, will…

FIRST.bet has become the exclusive sportsbook technology partner of game aggregator Alea to grow the latter’s product offering. The deal will see FIRST’stier-one sportsbook tech focusing on localisation, trading and player engagement being delivered to Alea’s partnership network. Alea has opted for…

Underdog has chosen to surrender its licenses to operate daily fantasy sports (DFS) in seven states rather than retreat from prediction markets. The move comes after state regulators told the New York-based company that its federally regulated prediction platform was incompatible with its state-lic…

The Financial Conduct Authority (FCA) is poised to revisit whether consumers should have greater access to investments, potentially putting the UK ban on retail binary options back under the spotlight this September and clearing a route for prediction markets to launch. The ban was enforced in 2019…

SOFTSWISS has won the Industry Innovator award for its Prediction Markets Platform at SiGMA North America 2026 in Mexico City, as the technology provider expands its offering for regulated markets. The award recognises the Prediction Markets platform, launched in April 2026 to allow operators to ad…

Tom Light, CEO at FIRST.bet, explores localisation in the sportsbook sector, explains why not everyone is localising properly, and looks at what FIRST.bet’s operations in LatAm can teach operators about effectively reaching local audiences. Localisation is one of the most overused words in iGaming.…

Two UK bookmakers who were handed a suspension by the regulator last week have confirmed that they have surrendered their operating licences. Bet St George and BresBet have informed the Gambling Commission that they will surrender their licences after they had been given a suspension for “suspected…

Brand partners with Delasport to add sports betting to its offering in the Dutch market.

American Gaming Association says there will be no notable growth in NFL betting this season due to the rise of prediction markets.

FanCash integrated into Fanatics Markets ahead of new NFL season.