
Why iGaming Advertisers Pay a Premium on Meta and Google and Where Self-Serve DSPs Fit
In the UK, one paid click on “betting sites” costs an advertiser about $71 on Google. A click on “car insurance”, one of the most fought-over finance terms in the country, costs about $9. Those figures come from Google Ads keyword data for the United Kingdom, pulled through DataForSEO in October 20…












