
What is IG Group really betting on with its $1.3bn Underdog deal?
Beyond the headline price lies a wager on prediction markets, US regulation and whether Jeremy Levine can turn Underdog into the next big event-trading platform.

Beyond the headline price lies a wager on prediction markets, US regulation and whether Jeremy Levine can turn Underdog into the next big event-trading platform.
The sponsorship deal was signed in April and was intended to continue until the 2027/28 season

The illegal betting market appears to be shrinking, although clandestine platforms still account for a significant share of online wagering in Brazil.
The prime minister also noted that adult gaming centres will need planning approval under new rules. He described betting shops and vape shops as "dodgy businesses".

The analysis suggests funds directed to illegal websites coincide with data projected by LCA, which indicates that between 41% and 51% of the market is unlicensed.
Penn Entertainment will not be among the sportsbook operators spending heavily on promotions this football season, a strategy Wall Street largely endorsed following the company’s second-quarter... The post Penn Sits Out Sports Betting Spending War As Analysts Back Strategy appeared first on Legal S…
The Commodity Futures Trading Commission has told prediction markets and intermediaries that displaying event contract prices in American sportsbook-style odds is likely misleading and could violate... The post CFTC Reminds Prediction Markets They Do Not Run Sportsbooks appeared first on Legal Spor…
The entertainment company almost acquired BetMakers late last year but talks did not advance past the "informal" discussion stages.

Italy’s online gambling market increasingly resembles a two-horse race. The question now is whether Flutter’s playbook for SNAI can turn that race on its head.
Similar raids conducted in part by the Gambling Commission were undertaken in both Manchester and Bristol in recent months.
DraftKings revenue fell in the second quarter as customer-friendly sports results and increased promotional spending outweighed strong customer growth, but the company said those investments are... The post DraftKings Shrugs Off Q2 Miss As Predictions Accelerate Ahead Of NFL appeared first on Legal…
DraftKings devoted most of its Q2 call to laying out a blueprint for its attempt to outlast rivals when prediction markets go full throttle this autumn.
In July last year, Denmark was the first market to roll out its new Tipico US-powered sportsbook platform. Since then the product has also been gone live in Brazil and Sweden.
US President Donald Trump is no stranger to Las Vegas, where he returned this week to tout his tax changes and many other topics.
Analysts, hedge fund managers and other financial experts blame the latest swoon on prediction markets with DraftKings on deck.
Analysts remain bullish on Flutter but cut their targets as the company lowered guidance for FanDuel with more promotional investment coming. Flutter said its mishandling of promotions to FanDuel... The post Analysts Cut FanDuel Parent Targets On Higher Promotional Spending appeared first on Legal…
Earlier this year, the sports technology company signed multi-year partnerships with both Kalshi and Polymarket for data distribution.
Penn Entertainment is ready for a wildly competitive promotional environment this football season. It will be the first full season NFL or college football for most prediction market operators, a... The post Penn Prepared For Promotional ‘Arms Race’ This Football Season appeared first on Legal Spor…
Get the latest gaming industry news delivered to your inbox.