Sports Betting

In this article, Soft2Bet explores how to turn major sporting event spikes into long-term player LTV. Learn how unified player profiles and PAM data optimize post-tournament retention and segmentation. Major tournaments like the World Cup or Super Bowl can reshape an operator’s player base in a mat…

ToonieBet has partnered with the CFL’s Ottawa Redblacks, a team still searching for its first win after 10 games this season. But Daniel Madmon, head of ToonieBet Canada, said the partnership is rooted in the franchise’s history and legacy. The online sportsbook operator has been named the Redblack…

Kalshi has entered multi-year marketing partnerships with five Major League Baseball clubs in its first tie-up with MLB franchises. The agreements cover the Atlanta Braves, Boston Red Sox, Los Angeles Dodgers, San Diego Padres and San Francisco Giants. Kalshi confirmed it remains in discussions wit…

RubyPlay has announced its debut in Greece through a new partnership with Stoiximan, the regulated market’s leading online sportsbook and casino operator. The post RubyPlay brings its iGaming portfolio to Greece with Stoiximan first appeared on Asia Gaming News | AGB - Asia Gaming Brief.

GiG Software plc has approved a fundraising initiative to acquire an 80% stake in 888AFRICA from evoke for approximately €16.4m (£14m). Fundraising will be carried out through a directed share issue and by entering convertible loan agreements for a combined value of €8.5m The corporate ownership st…

Sports betting remains illegal in California but residents now have another option to stake money on Dodgers and 49ers games. DraftKings launched DraftKings Predictions this week in California, the state with the largest economy in the US that’s home to nearly 40 million people. Despite Californian…

Hard Rock Bet has launched its fall sports betting campaign "After Dark", featuring entertainer Fat Joe, football Hall of Famers Jimmy Johnson and Michael Irvin, professional golfer John Daly, and basketball legends Udonis Haslem and Joakim Noah. Created with 72andSunny New York, the campaign is th…

Nottingham Forest has signed BOYLE Sports as an Official Betting Partner for the 2026/27 season, with the agreement covering LED signage at the City Ground. The deal places BOYLE Sports among Nottingham Forest's roster of club partners for the coming campaign. Through the agreement, the bookmaker g…

Brazil’s Finance Minister Dario Durigan said President Luiz Inácio Lula da Silva would have preferred to eliminate online betting altogether, as the government revealed that 6.2 million Brazilians have already been prevented from accessing regulated betting platforms. In an interview with Rádio Met…

A difficult year continues for Gentoo Media as an uplift in player activity during the World Cup failed to translate into meaningful revenue growth for the media group. Group revenue declined 9% year-over-year during Q2 to €22.9m (£19.6m) from €25m the year prior, following a 5% YoY decline during…

Altenar has stated that it will oppose all attempts by Sportradar to relocate an ongoing lawsuit concerning the data rights and controls of US professional sports leagues outside the US District Court for the District of New Jersey. This morning, Altenar notified SBC that the Nasdaq-listed sports t…

SBC has revealed the five startups that will compete in the 2026 edition of First Pitch, in partnership with BettingStartups, with this year’s shortlist showcasing a new generation of businesses using innovative technology to tackle some of betting and gaming’s biggest challenges. Taking place on T…

Tabcorp Holdings‘ Chief Executive, Gillon McLachlan, has asserted that the company is “well positioned” to absorb any impact Australia’s newly approved gambling advertising reforms may bring. Speaking to ASX investors after the firm published its FY26 financial report, McLachlan described PM Anthon…

The Betting and Gaming Council forcasts £20m on the opening weekend.

Kalshi today announced it’s entering into exclusive, multi-year brand partnerships with five club teams: The Atlanta Braves, Boston Red Sox, Los Angeles Dodgers, San Diego Padres, and San Francisco Giants. The collaborations will include in-stadium signage, plus social, online, radio, and fan activ…

The future of the Steelers Hall of Fame head coach and current NBC broadcaster, Mike Tomlin, is turning heads in NFL front offices, as discussions suggest he is going to be the most in demand free agent for a head coach role in NFL history. But if Tomlin wants to coach again, I can promise […] The…

The customers of Australian gambling companies Neds and Ladbrokes have set in motion a class action lawsuit against the operator of both companies, Entain, for compensation against lost live bets that the customers claim do not comply with the Australian legislation. In Australia, live betting is r…

The proliferation of sports betting has raised mixed responses in people, with some seeing the activity as innocuous, others welcoming it as a chance to replace seedy offshore websites, and others still – echoing the words of Vice Admiral Jerome Adams, who served as Surgeon General of the United St…