Technology

What is programmatic advertising? Programmatic advertising is the buying and selling of ad space automatically through software, without a human salesperson negotiating every deal. You set a budget, pick your targeting (country, device, browser, interests, etc.), and a demand-side platform (DSP) bi…

The Super Wheel mechanic, first introduced in 4 Pots Riches: Super Wheel in June 2026, now extends into… The post Playson adds Super Wheel mechanic to 4 Supercharged Clovers series appeared first on European Gaming Industry News.

Affiliate marketing has long been one of iGaming’s most effective acquisition channels, but the industry’s priorities have evolved. However, rising acquisition costs, expanding regulation and rapid technological development are forcing operators to rethink how affiliate programmes are managed. At t…

Gaming equipment supplier Weike Gaming Technology (S) Pte Ltd says its “Long Hua Fu Gui Progressive Link” slot product has gone live at Play Park Casino in Mandaue City, Cebu, in the Philippines. The installation features the progressive link’s two base games, “Ma Shang Ying” and “Jie Jie Ying”, ac…

Casino technology firm LT Game Ltd is launching soon “HyTable” (pictured), an electronic multi-game configuration that features either virtual-play or live-dealer casino games. HyTable will offer baccarat and blackjack options for its launch phase. The product could go live on casino floors before…

Europe’s Gambling Cities 2026: The iGaming Hubs Powering the Industry

Cantor Fitzgerald & Co. has launched institutional trading for prediction markets, giving institutional clients access to block trading in event contracts on Kalshi, the leading U.S. Commodity Futures Trading Commission-regulated exchange. The investment bank will act as an introducing broker, arra…

iGaming brands want scale. Not another affiliate deal, scale. Reacheffect, a performance marketing company working across gambling and betting verticals, says demand for scalable digital advertising is climbing fast. Operators want awareness. They want to test new markets. They want to grow globall…

In this article, iGaming aggregator Infingame and 3 Oaks Gaming, an iGaming distributor, reveal how regional player behaviour is reshaping aggregation strategy, and how regionalisation has become a defining factor in modern game distribution. One of the biggest misconceptions in iGaming expansion i…

EGT Digital will present its full technology stack at SiGMA North America, running September 1-3. Visitors will be able to discover the company's latest innovations at stand 91P, with each product able to run independently or function together within one system. EGT Digital will present its latest…

Awager, an Aristocrat iGaming technology company, has partnered with BetMGM to launch its live-streamed slots offering on BetMGM and Borgata Online in New Jersey. The offering allows players to remotely access physical slot machines through a live-streaming platform, combining online play with the…

SBC Summit will add a dedicated Marketing & CX track to its 2026 agenda, bringing together marketing, data and technology specialists to examine how betting and gaming brands can improve customer engagement and build more effective campaigns. The track, scheduled for Oct. 1 at the Feira Internacion…

Live casino specialist LuckyStreak has partnered with platform provider Campeon Gaming to supply its live dealer titles and LuckyConnect aggregation services across Campeon’s network of online casinos and sportsbooks. The post Campeon Gaming integrates LuckyStreak live dealer and aggregation suite…

The deal gives more than 20 Italian licensed operators a compliant path to deploying AI-driven CRM automation, with… The post Exalogic integrates Fast Track’s agentic CRM across Italian operator network appeared first on European Gaming Industry News.

The igaming payments sector continues to evolve at pace, with a change in mindset observed amid the growth of crypto and regulatory considerations.

By adding Imagine Live to its platform, Relax Gaming presents its operator partners with a new range of immersive products while strengthening the aggregator’s position as a key distribution partner for forward-thinking developers. The post Relax Gaming expands live casino offering with Imagine Liv…

Lucky Duck Studios has been shortlisted for Aggregator Platform at the EGR Italy Awards 2026, putting the project among the iGaming industry’s leading international technology providers. The post Lucky Duck Studios earns EGR Italy Awards 2026 nomination for Aggregator Platform first appeared on Asi…

Galaxy Gaming, a leading developer and distributor of casino table games and gaming technology, has announced the completion of the first phase of a major deployment of its Galaxy Operating System® (GOS) across the MSC Cruises fleet in North America. The post Galaxy Gaming brings progressive jackpo…